GOOGLE TAG MANAGER : ADD AND UPDATE TAGS ON YOUR WEBSITE

Google Tag Manager allows you to quickly and easily update

• Tags on your website (such as tracking and marketing optimization tags). You can add and update AdWords, Google Analytics, Floodlight, and non-Google tags from the Google Tag Manager user interface instead of editing site code. This reduces errors, frees you from having to involve a webmaster, and allows you to quickly deploy tags on your site.
• The configuration and flag values of mobile apps that you have created. Instead of rebuilding and deploying new binaries, you can use the Google Tag Manager interface to change configuration values (for example, timeout, ad position, game play dynamics) and turn on flag-enabled features in your mobile apps.

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GOOGLE MEDIA TOOL : A DIGITAL TOOL FOR JOURNALISTS

Google announced its launch of Google Media Tools, a website designed to help journalists find all the available Google tools they can use for research, organizing stories, and even getting found online.  The goal of this new initiative is to help members of the media make the most of the digital resources offered by the company.
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How To Create A Mobile Friendly Website - Google Adsense

Did you know that there will be a mobile device for every person on earth by 2015, and that mobile searches have grown by 4x since 2010? That means that every day more and more of your users are looking for your content... mobile devices. What's their experience like? Can they easily read what's on the screen without pinching and zooming? Do you have links that are difficult to click instead of user-friendly navigation buttons? Read more...

Access Search Query Data For Your Sites in Google Analytics

SSL encryption on the web has been growing by leaps and bounds. As part of our commitment to provide a more secure online experience, today we announced that SSL Search on https://www.google.com will become the default experience for signed in users on google.com. This change will be rolling out over the next few weeks.

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Google Translate Now Supports Five More Indian Languages

Beginning today, you can explore the linguistic diversity of the Indian sub-continent with Google Translate, which now supports five new experimental alpha languages: Bengali, Gujarati, Kannada, Tamil and Telugu. In India and Bangladesh alone, more than 500 million people speak these five languages. Since 2009, we’ve launched a total of 11 alpha languages, bringing the current number of languages supported by Google Translate to 63. Read more...

How Do I Enable Location Extensions For a Previously Created Adwords Campaign

Location extensions are a quick, easy way to connect you with customers searching for your products and services when you have businesses in multiple locations. You can set up location extensions at the campaign level or at the ad level. Setting up campaign level extensions means that Google will dynamically match a campaign's text ads with the most relevant address in your account based on information like a user's location or a user's search terms. Keep in mind that the address will only be displayed when it's relevant to the user's location or search terms. Read more...

Google Adwords Train and Gain Challenge

Google is so excited to announce the first AdWords Train & Gain challenge.

You've asked us for recommendations of things you should be doing with your AdWords account, so we've put together a series of simple steps to help you become more successful with your online advertising. Read more...