AI Labelling Regulations : A Practitioner's Guide to Real Compliance in 2026
Picture this: your marketing team ships a product ad with an
AI-generated voiceover. Someone remembers the new rules, so they add a small
"AI-generated content" tag in the corner. Everyone moves on. The
campaign runs for six weeks.
Then legal calls.
The tag didn't include machine-readable metadata. The voice
was modelled on a real performer who never signed a consent form. Under New
York's new S7913A, that's not just a corporate fine — it's personal
liability for the director who approved the campaign. Under the EU AI Act,
it's exposure to fines of up to €15 million or 3% of global annual turnover,
whichever is higher.
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