Google Campaign Insights - Measure Google Adwords Content Network Advertising

Google Campaign Insights is a unique measurement tool that can give reliable data about how a campaign has raised brand awareness, or active user interest, in a particular product or service. It looks beyond the traditional measures of clicks and conversions to calculate the incremental lift in both online search activity and website visits that result from a display ad campaign. Read more...

How to exclude below-the-fold placements in Google Adwords Content Network?

What's below the fold?

If you have selected for content network in Google networks, your ads will be placed in Google's ad network of over one million sites. In these site, when people need to scroll down a page to see your ads then this placement is considered as 'below the fold'. If ads are visible immediately when someone visits a page then those ads are above the fold. Read more...

Google Adwords Introducing Click-to-Call Ads for Mobile Content and Apps

Google has announced on 20 May 10 that they will begin extending click-to-call advertising to mobile content and apps on the Google content network pertaining to Google Adwords. Click-to-call ads for mobile content and apps work with phone extensions and appear as animated banner text ads with a call button on mobile devices with full Internet browsers, like iPhone, Android or Palm Pre. Phone extensions allow you to add a phone number that will be displayed whenever your ad is triggered, regardless of the user's location. Your number will appear as the last line of any ad text within existing or new campaigns. This enables customers to connect with your business by phone directly from the ad and can be especially useful if you have a call center to handle customer inquiries. Read more...

New Google Adwords Display URL Policy

Google announced a "policy adjustment to display URLs" for its Adwords advertisers.

Beginning this week, all Adwords ads leading to sites on hosted or shared domains (such as blogspot.com) will need to have display URLs that "accurately reflect their destinations."

Let's say we wanted to create an ad linking to this blog: http://seo-insights.blogspot.com. In the past, blogspot.com would have been an acceptable display URL. Because there are so many independent blogs hosted on http://blogspot.com however, we now require the display URL to reflect the specific blog reached upon clicking the ad– in this case: seo-insights.blogspot.com. Read more...

How to Track Pay Per Click Search Keywords and Bid Keywords using Google Analytics

Adwords Analysis report in Google Analytics by default displays the keyword term that you have used in our adwords campaign. When we are using Broad Match or Phrase Match keywords in our adwords campaign we will not be able to find out the exact keyword what our visitors have searched for to see our ads. Finding out the exact search keywords will help us to optimize our Google adwords campaign and achieve high ROI.

How to Track Pay Per Click Search Keywords and Bid Keywords using Google Analytics ? Read more...

Google Adwords Conversion Tracking : How do I set up Conversion Tracking code?

Adwords conversion tracking is a tool to measure your return-on-investment (ROI). It will help you to measure how good your Adwords ads and keywords. Conversion tracking can help you to make better decisions about what ads and keywords you invest in.

Now how to set it up to get the required data's? Read more...