Creation of Meta Tag : Tips to create effective Meta Tags

1. Landing Page: Find the best landing page for the keyword to be optimized.

2. Page Title Creation : Page Title is the critical element for the users and search engine bots to identify contents of your page.

Use the keyword or the combination of the keywords in Title.
Title text should be between 5 to 70 characters including spaces.
Keep your primary keyword as the first key phrase of the Title.
The keyword is more heavily weighted when it is closer to the start of the Title.
Do not stuff the keywords in the title.
Create unique Title for each your pages.
Not to use special characters in Title.

3. Keywords Creation: Though it never affects the rankings in SERP, it is an information to the search engine about the tags for this page.

Start with the primary keyword used in the title.
Use all the keywords which are used in Title.
Include few keywords, commonly seen as typographical errors of primary keywords.
Not to repeat the same keyword more than four times.
Separate your keywords using commas.
No need to mention the keywords which is not present in the page and not intended for that particular page.
Keywords may not be more than 250 characters including spaces.

4. Description Creation: Unique and page related descriptions can guide the search engines for your site’s SERP captions.

Create unique description for each of your pages.
Make meaningful sentence as description which explains about that particular page.
Possibly use the contents of the web page.
Keywords used in the title should be present in the description.
If possible, increase the density of the primary keyword in the description.
Tweak the contents of the webpage little bit to introduce your keywords in it.
Complete the description with full stop.
Description should not be more than 175 characters including spaces.
Try to use the keywords in the description within 150 characters including spaces.
Do not use special characters in description text.