Google Analytics Seminars in Australia

Google Analytics team will be conducting seminars in Australia. These seminars will include all the latest Google analytics features like Analytics intelligence, Custom alerts, annotations and more. There will be seperate days to include Google Website Optimizer days. You can learn how to conduct landing page tests to increase visitor engagement and conversions on your website.

Google Analytics Seminars

Google Analytics - Introduction and User Training
Location and Date : Melbourne, Australia: Thursday, 25 February 2010 or Sydney, Australia: Thursday, 11 March 2010

This introduction provides a complete overview of Google Analytics and available reports. Learn to identify the best reports for your role and make decisions that deliver results. Topics include:

Introduction to Web Analytics
Google Analytics Interface Features
Sharing and Customizing Reports
Understanding Visitors, Traffic Sources, Content and Goals
And Much, Much More...

Google Analytics - Advanced Technical Implementation
Location and Date : Melbourne, Australia: Friday, 26 February 2010 or Sydney, Australia: Friday, 12 March 2010

The advanced day will show you how to use the full range of advanced features and reports within Google Analytics. Learn how to get the most out of Google Analytics with tips, tricks and technical setup options. Day 2 topics include:

Best Practices for Setup and Configuration
Using and Creating Filters
Setting and Configuring Goals and Funnels
E-commerce, Site Search, Event Tracking, Custom Reports and Advanced Segments
And Much, Much More...

Google Website Optimizer - Landing Page Testing
Location and Date : Melbourne, Australia: Monday, 1 March 2010 or Sydney, Australia: Monday, 15 March 2010

Learn how to conduct landing page testing with Google Website Optimizer to identify, measure and improve key design elements and calls to action on your website to increase engagement and conversions. See how you can continually increase your conversion rates with testing by setting up and running A/B and multivariate tests.