Search Engine Strategies, the undisputed Lollapalooza of search marketing conferences, comes to San Francisco for the first time next week. Along with thousands of marketers and agency professionals with whom to network and schmooze, the conference offers opportunities to learn search marketing strategies for all levels from entry to over-experienced.
And Yahoo! will be there in force, because search is a part of our core being, woven throughout the Yahoo! Network, helping you reach audiences at a vast scale.
What: Search Engine Strategies
Where: Moscone Center, San Francisco
When: August 17 – 19, 2010
Why: Because search marketing is ever-evolving and you'd better evolve with it if you're going to keep your results on top-and because you'll have a swell time meeting and greeting others in this vibrant field
Some Yahoo! highlights:
Tuesday, August 17
Search: Where to Next?
11:30 a.m.–12:30 p.m.
The Yahoo! on Tap: Shashi Seth, Senior Vice President, Search Products
Digital Asset Optimization
1:30 p.m.–2:30 p.m.
The Yahoo! on Tap: Josh Cobb, Sr. Director, Americas/Business Development & Partnerships Group
Price-per-Click (PPC) Lab
3:00 p.m.–5:15 p.m.
The Yahoo! on Tap: David Roth, Director of Search Marketing
Developing Great Content
4:15 p.m.–5:15 p.m.
The Yahoo! on Tap: Wendi Sturgis, Vice President, North America, Business Development and Partnership Group
Wednesday, August 18
Crossing the Digital Divide: The Leap from Search to Display
11:00 a.m.–12:00 p.m.
The Yahoo! on Tap: Dave Zinman, Vice President and General Manager, Display Advertising
Getting Mobilized Marketing Strategies
1:00 p.m.–2:00 p.m.
The Yahoo! on Tap: Paul Cushman, Senior Director, Mobile Sales Strategy
Thursday, August 19
Social and the Marketing Mix
2:00 p.m.–3:00 p.m.
The Yahoo! on Tap: Bobby Figueroa, Vice President, Product Development
Advanced Paid Search Tactics
4:45 p.m.–5:45 p.m.
The Yahoo! on Tap: Jon Mette, Senior Strategist, Search Optimization and Strategy
Party time, and we're buying!
All work and no play…well, you know the rest. To help you celebrate your search success, Yahoo! and Bing will host a networking cocktail reception on Tuesday evening, August 17, at 5:15 p.m. in the Expo Reception Hall. Join us for libations, shop-talk, gossip and more. And be sure to visit us at booth 312.
Can't be there in person?
We'll be tweeting (#sessf), posting to Facebook, uploading snaps to our Flickr page, blogging and taking video at these and other SES events, so you won't miss a thing.
Helpful hint: If you do come, dress warmly, San Francisco is experiencing one of the coldest summers on record.
Source: Yahoo Search Marketing Blog