Web Analytics Definitions : What do you mean by Web analytics?

As internet users are growing, online business has become very competitive. Even after spending more revenue on various internet marketing strategies we find very difficult to get desired results from our online business. This paved the way for web analytics.

On a search to find the definition of Web analytics in web, I came across so many. Some of the definitions are given below.

Official Web Analytics Association defines web analytics as “Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.”

Wikipedia defines as “Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.”

Webopedia describes web analytics as “A generic term meaning the study of the impact of a Website on its users. E-commerce companies often use Web analytics software to measure such concrete details as how many people visited their site, how many of those visitors were unique visitors, how they came to the site (i.e., if they followed a link to get to the site or came there directly), what keywords they searched with on the site’s search engine, how long they stayed on a given page or on the entire site, what links they clicked on and when they left the site. Web analytic software can also be used to monitor whether or not a site’s pages are working properly. With this information, Web site administrators can determine which areas of the site are popular and which areas of the site do not get traffic and can then use this data to streamline a site to create a better user experience.”

However for a layman to understand Web Analytics may be defined as “The study of the behavior of users in a website.”