AdWords & Analytics Sessions at SES Chicago

Next week on December 7th and 8th, you can catch presentations by the Google AdWords team at SES Chicago. They will be offering practical tips on how to quickly improve your search and display ads performance in the following sessions:

What's New and Exciting with Google Analytics: This session covers new measurement techniques & features which have recently been added to the Google Analytics platform. We will also be sharing thoughts on where we think the analytics industry may be heading. Do come to learn the latest state-of-the-art measurement tools from Google!

Speaker: Phil Mui, Senior Product Manager, Google Analytics
Location: Northeast Hall
Time: 07 Dec 2009 - 1:00pm-1:30pm

Getting the Most Out of AdWords Optimization Tools: Did you know that Google releases changes to AdWords every 2 weeks? Or that over 20 new features have been added to the AdWords interface within the last 6 months? Recently released AdWords tools can help you save time managing campaigns, increase the quality traffic your ads are receiving, and get better results from your ad spend... but only if you know about them.

Get a comprehensive overview of recent AdWords innovations as Devin Sandoz, Product Marketing Manager for AdWords campaign management and reporting, guides you through the top new features and hidden gems in the AdWords web interface. Learn tips and tricks you can use immediately as you explore the Opportunities tab, custom alerts, data segmentation and other new features.

Location: Northwest 2
Time:08 Dec 2009 - 10:30am-11:45am

The Next Generation of AdWords Bidding: Conversion Optimizer: Andrew Silverman, Product Manager of Conversion Optimizer, explains why Conversion Optimizer is the next generation of AdWords bidding. Andrew discusses how advertisers using Conversion Optimizer can achieve double digit percentage increases in conversions while paying the same or less for each conversion. Additional content includes other benefits of Conversion Optimizer, how the feature works, best practices and troubleshooting based on real advertisers.

Location: Northwest 3
Time:08 Dec 2009 02:30pm-03:45pm

Finally, if you want to learn more about AdWords optimization tools, you can also watch a video walkthrough of the improvements Google have made to AdWords this year. Ariel Bardin, the lead Product Manager for the AdWords web interface, will take you through the major new features and give you tips on managing your campaigns more efficiently.

Posted at: Inside AdWords: AdWords & Analytics Sessions at SES Chicago by Miles Johnson, Inside AdWords crew on Thursday, December 03, 2009 at 3:43 PM